Project Example

Country Focus: Tanzania

Tanzania Capacity and Community Project (TCCP)

The Tanzania Capacity and Communication Project (TCCP) was a 5-year (2010-2016), USAID-funded project led by the Johns Hopkins Center for Communication Programs (CCP) in collaboration with Media for Development International (MFDI), CARE Tanzania, and the Tanzania Communication and Development Center (TCDC).

Tulonge Afya

The USAID Tulonge Afya project, 2017-2022, promotes positive health practices in households and communities in Tanzania and targets women and youth (ages 15 to 24). Tulonge afya means “let’s talk about health” in Kiswahili.

Communication and Malaria Initaitive in Tanzania (COMMIT)

This program, 2008-2013, implemented a comprehensive strategy for behavior change and communication to support the prevention and case management of malaria in mainland Tanzania. Specifically, COMMIT supported the NMCP’s communication strategy objectives of influencing positive behavior change among audiences through a comprehensive approach, improving the flow of information to key audiences, and through advocacy to raise the profile of malaria


ISHI was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors. The key message for ISHI phase II was “You cannot tell by knowing.”

Femina Hip

In 1999 Femina Hip was set up as a civil society organization in Tanzania to foster healthy lifestyles by educating and connecting young people around sexual and reproductive health and rights as well as HIV/AIDS prevention at a precarious time of the epidemic.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 13, 2020