Project Example

Country Focus: Uganda


The AFFORD program, 20052014, was a health marketing project in Uganda.

AFFORD 1 (20052011) established the Uganda Health Marketing Group (UHMG) and implemented an integrated GoodLife health marketing campaign to promote branded health products and services of GoodLife Clinics. Under AFFORD 1, CCP worked in partnership with the Futures Group, Communication for Development Foundation Uganda (CDFU), Malaria Consortium, Pulse and Aclaim Africa. Under AFFORD II, the only partners were CCP and UHMG. Under AFFORD 2 (20112014), CCP provided technical support to UHMG which continued to market health products and services. CCP’s support under AFFORD 2 focused primarily on institutional strengthening for UHMG in the areas of governance, administration, and financial management.

Bilharzia Communication Campaign

The Bilharzia Prevention Communication Campaign was implemented by the Uganda Ministry of Health Vector Control Division, with technical assistance from The Johns Hopkins Center for Communication Programs, and funding from an American philanthropist. The campaign ran from August 2017 through May 2018 and reached a large proportion of Ugandans living in endemic areas of the country. It raised awareness about the disease along with how to prevent it, and encouraged many to adopt preventive practices.

Communication for Healthy Communities (CHC)

This program, funded by USAID and managed by FHI360, was designed to help reduce high national rates of HIV infection, total fertility, maternal and child mortality, malnutrition, malaria, and tuberculosis (TB). The program worked to achieve these objectives by increasing the adoption of healthy behaviors — including an uptake of critical health services — through strengthened health communications and by:

  • Designing and implementing high-quality health communication interventions to improve knowledge, attitudes, norms, behaviors and demand for services related to HIV, TB, malaria, nutrition, maternal and child health and family planning
  • Improving the coordination of health communications interventions
  • Increasing research and knowledge management to enhance health communications

Social Behavior Change Activity (SBCA)

This project, awarded in 2020 for five years, has a strong emphasis on capacity strengthening to enable Uganda’s social and behavior change practitioners to create and implement their own programs based on their needs.

The project is designed to accomplish the following:

  • Improve internal, social and structural factors that affect the adoption of healthy behaviors identified and used to inform social behavior change (SBC) interventions
  • Implement evidence-based SBC interventions scaled up to cause change at population level
  • Strengthen and institutionalize SBC capacity
  • Enhance information management systems to increase accountability and inform decision making.\

Health Communication Partnership (HCP) Uganda


Funded by USAID, HCP was a global project managed by JHU CCP, to develop and implement communication strategies and strengthen capacity in social and behavior change communication (SBCC) for improved health in Uganda. Working in partnership with the Ugandan government and its partners, including USAID Implementing Partners, the project focused primarily on HIV prevention, care, treatment, and support; sexual and reproductive health of young people; family planning; malaria control; and TB control; while strengthening national SBCC capacity.

Uganda Schistosomiasis Prevention Communication Campaign


The Bilharzia/Schistosomiasis Prevention Communication Campaign was run in Uganda from 20172018. It involved radio programs, jingles, and skits, community outreach, print materials, job aids, and other efforts.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 13, 2020