Project Example

The GoodLife, Live it Well Campaign – Ghana

The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer.

The GoodLife campaign also created materials, including billboards and TV spots, as well as the Daily GoodLife Guide and GoodLife Quiz that offer information on ORS plus Zinc tablets with a chance to win GoodLife prizes. It launched Life Choices, which includes a TV spot and mini-docudramas educating viewers on available contraceptive methods and addressing misconceptions about contraceptive use. Through all these initiatives and materials, the GoodLife campaign sought to unify BCS’s key focal areas: maternal and child health, family planning (FP), nutrition, water and sanitation, malaria and HIV/AIDS.

Project materials here.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: January 29, 2020