Communication for Healthy Communities, Uganda

This program, funded by USAID and managed by FHI360 (2013-2018), was designed to help reduce high national rates of HIV infection, total fertility, maternal and child mortality, malnutrition, malaria and tuberculosis (TB).

The program worked to achieve these objectives by increasing the adoption of healthy behaviors — including an uptake of critical health services — through strengthened health communications and by:

• Designing and implementing high-quality health communication interventions to improve knowledge, attitudes, norms, behaviors and demand for services related to HIV, TB, malaria, nutrition, maternal and child health and family planning
• Improving the coordination of health communications interventions
• Increasing research and knowledge management to enhance health communications

In partnership with the Uganda Health Marketing Group, FHI 360 worked across the country to advance the skills needed to design, manage and evaluate health communications interventions, and to adapt and scale up communications efforts in support of service delivery activities at the community level. CHC supported a robust learning agenda that strengthened program implementation, documented impact and contributed to the SBC knowledge base. CHC also enhanced the Government of Uganda’s capacity to lead and coordinate similar SBC interventions.

“Oblulamu” Integrated Life-cycle Based Health Campaign

Running from September 2014 to December 2017, and then 2013-2020, and implemented by the Communication for Healthy Communities Project the Oblulamu Campaign was managed by FHI360. It forms a multi-channel communication platform using the standard greeting “How’s Life” as its umbrella slogan to integrate six health areas: HIV/AIDS, family planning, malaria, maternal and child health, nutrition and TB. The campaign uses radio, television, and print materials which can be used and adapted by campaign partners. The campaign is a series of innovative health communication interventions. The Oblulamu campaign was designed in four phases that follow a life-stage approach for audience focus.

Source: USAID, FHI360

Date of Publication: May 19, 2020