Project Example

Creative Brief for Radio Skits for Uganda Schistosomiasis Prevention Campaign

This is a creative bfief for a series of radio skits aimed at adults and school children at high risk for contracting Bilharzia, or Schistosomiasis.

The campaign message strategy included the following goals:

  • Raise awareness about the disease
  • Build a sense of vulnerability
  • Instill self-confidence to avoid Bilharzia
  • Encourage practices that reduce the risk of Bilharzia

The radio skits included a musical jingle, s short dramatic spots, 2-minute dramas, call-in to experts, and reached 31 community radio stations in 15 languages.

Source: Ministry of Health Uganda

Date of Publication: March 25, 2019