Project Example

Reasons/Razones HIV Testing Campaign

In 2013, CDC launched Reasons/Razones, its first national, bilingual communications campaign to promote HIV testing among Hispanic/Latino gay and bisexual men, who are among the groups hardest hit by HIV in the United States. Reasons/Razones is no longer active, but campaign resources are still available. Videos and posters feature men sharing their reasons for getting tested for HIV and provide information about how to find fast, free, and confidential HIV testing.

Source: US Centers for Disease Control and Prevention

Date of Publication: March 25, 2019