Project Example

Testing Makes Us Stronger

The Centers for Disease Control and Prevention (CDC) developed Testing Makes Us Stronger for black gay and bisexual men with input from black gay and bisexual men across the country. The goal of this national campaign is to promote HIV testing among black gay and bisexual men.

Testing Makes Us Stronger aims to demonstrate that knowing one’s HIV status is important and empowering information. The campaign’s bold images and messages are featured in ads in national publications and websites, as well as local outdoor, transit and print media in select cities experiencing high levels of HIV infection in African American gay and bisexual men. By placing this widget on an organization’s website, visitors to the site can have instant information about HIV testing sites in their area by simply entering their ZIP code.

The information comes from the CDC’s extensive database of U.S. test sites at HIVtest.CDC.gov. A widget is an online program that provides customized information and can be easily added to a website. It automatically updates, so it requires no maintenance by the web developer.

Source: US Centers for Disease Control and Prevention

Date of Publication: March 25, 2019