SBCC Capacity Strengthening Framework, Bangladesh

Source
Johns Hopkins Center for Communication Programs
Date of Publication
2016

Under BKMI,  the Bangladesh Knowledge Management Initiative II (BKMI), multiple frameworks were developed to outline approaches to strengthen SBCC capacity within the Bangladesh Ministry of Health and Family Welfare. The strategic plan for the national Health Population and Nutrition Sector Development Program (HPNSDP) describes the Government of Bangladesh’s intentions for developments and innovations in Health Population and Nutrition (HPN) for the period of 2011‐2016. The HPNSDP identifies social and behavior change communication (SBCC) as a key strategy for achieving positive and lasting health outcomes.

This Framework supports the implementation of the HPNSDP by ensuring that SBCC activities are aligned with GoB policies, strategies and plans, and that they are carried out according to high‐quality standards for best practices.
This framework was developed by the Bangladesh BCC Working Group following a participatory, iterative process in close consultation with relevant key stakeholders and concerned experts including DGFP, DGHS, development partners, NGOs and civil society members.
 
The Framework assists all stakeholders to deliver consistent, reinforcing messages to priority audiences addressing key behaviors in support of the HPNSDP. It facilitates coordination between and among stakeholders, and will align all stakeholders’ activities with government policies and strategies. The Framework supports the planning, design and implementation of effective communication in support of favorable health outcomes.
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