Wazazi Nipendeni (Love me, parents) Campaign Creative Brief
Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery.
This creative brief outlines the key information for the campaign, including its target audiences, communication objectives, and key messages.
Source: Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)
Date of Publication: March 25, 2019
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