The Focus Tool – An SBC/C Planner

The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/ communication (SBC/C) strategy.

The steps, theoretical framework, and tools are designed to help SBC practitioners prepare and plan for effective SBC/C initiatives through a comprehensive approach. The final product is a draft narrative strategy that has been systematically developed and that can be further refined. FOCUS uses an integrated SBC/C framework, based on a Socio-Ecological Model.

Last modified: October 3, 2019

Language: English