Bhanchhin Aama Radio Program Brochure

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization.

To create awareness about the “Bhanchhin Aama Radio Program” within the audiences of the general public, stakeholders, implementing partners, donors and the government Suaahara/SBCC team developed this brochure.

Bhanchhin Aama Phase-I, Phase-II and Phase-III radio programs were launched in November 30, 2013, July 12, 2014 and August 1, 2015 respectively. These radio programs and support materials and activities contributed to the overall goals of the National Maternal Newborn Child Health Communication Strategy 2011-2016, developed under the leadership of the National Health Education Information and Communication Center (NHEICC). The programs were research- and theory- based and developed using a participatory, interactive approach. A central focus was be to strengthen self-efficacy to make positive nutrition, agriculture and hygiene choices.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019