Project Example

Suaahara Radio Spots

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara developed and broadcasts spots focusing on Suaahara key messages in Suaahara implementing 41 districts through 90 local FM stations and one national radio station “Radio Nepal”. Spots were developed in Nepali, Awadhi and Doteli languages in order to reach specific audiences by ecological regions – Mountain, Hill and Terai.

1. Spots on Breastfeeding

2. Spots on Complementary Feeding

3. Spots on Birth Spacing

4. Spots on Iodized Salt

5. Spots on Bio Security

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019