Project Example

Are You a Safe Lover? [TV Spot]

This spot is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The narrator asks questions to determine whether one is a safe lover: Do you have sex with more than one partner? Do you always use a condom? Do you know your HIV status? Do you know the HIV status of the person you are having sex with? The spot ends with “Think about HIV,” and the slogan “Think Talk Act.” In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

Source: Chemonics

Date of Publication: March 25, 2019