Project Example

As A Man [TV Spot]

This spot is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. In the spot a man talks about his many partners who are all faithful to him. He explains that it is natural for him, as a man, to have many partners. The narrator then says, “Does being a man mean being unfaithful to your partner? Have you thought about HIV?” The spot ends with the slogan “Think Talk Act.” In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

Source: Chemonics

Date of Publication: March 25, 2019