Club Risky Business Creative Brief
A strategy document for Club Risky Business, a multimedia campaign in Zambia focusing on concurrent sexual partnerships. The objective of the campaign is to serve as a “wake-up call” or “epiphany” for target groups.
The communication objectives were:
- Increase personal risk perception for acquiring HIV through better understanding of “window period” (viremicity) and sexual networks (role of concurrency)
- Increase understanding of protective behaviors (primarily partner reduction but also condom use)
- Increase sense of responsibility to not infect others
This video describes the development of the project.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- The ECHO Study Report
- PrEP Communications Accelerator
- Positive Series: Art for U=U Campaigns
- Men's Health Kit
- Driving the HIV response: Community Guide to the WHO 2013 Consolidated Guidelines on the Use of Antiretroviral Drugs for Treating and Preventing HIV Infection
- Guidance for Providing Informed-Choice Counseling on Sexual Health for Women Interested in PrEP: Kenya and South Africa
- Promoting Quality Malaria Medicines Through SBCC: An Implementation Kit
- Promoting Quality Malaria Medicine through Social and Behavior Change Communication