Project Example

Evidence-Based Prioritization Process to Identify Behaviors for Zika Prevention

This peer-reviewed publication documents the evidence-based behavior prioritization process during the 2015 Zika outbreak in Latin America and the Caribbean.

The process included identifying behaviors with the highest potential to reduce Zika infection and transmission and developing assessment criteria to delineate the ease with which the target population could adopt each behavior. Program implementers can use this document to inform future social and behavior change (SBC) programming during public health emergencies, especially when limited evidence is available.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020