Malaria Communication Strategy 2010-2014

This strategy is centered around the following:

• Communication, to build on current high levels of knowledge about malaria prevention; create awareness about appropriate case management and health care seeking behaviour, while addressing barriers to change in attitudes and practices identified in the situation analysis. The strategy defines the approaches that will be used to reach the targeted audience for maximum benefit and participation in malaria prevention, treatment and control.
• Advocacy, to secure leadership and commitment of stakeholders at all levels, and to strengthen the multi-sectoral response to malaria control
• Social mobilization, to ensure local communities participation in malaria control initiatives and continued public education;
• Communication to support the launch and implementation of the Affordable Medicines Facility

It is anticipated that the strategy would lead to:

• Increased demand and use of LLINs
• Improved uptake of IPT in pregnancy
• Increased numbers of people seeking prompt, appropriate treatment with the right medicines within 24 hours of onset of malaria symptoms
• Improved adherence to prescribed treatment by clients
• Increased acceptance of Indoor Residual Spraying in communities
• Increased involvement of local communities in malaria control

Source: Kenya Ministry of Public Health and Sanitation, Division of Malaria

Date of Publication: March 25, 2019