Message Guide for Zika Communication
he Message Guide for Zika Communication is a practical tool meant to be used by all partners and stakeholders implementing Zika activities in Jamaica.
Adapted from Strategic Communication for Zika Prevention: A Framework for Local Adaptation, the Message Guide aims to identify priority audiences and objectives for Zika communication at this point in Jamaica’s Zika response, and establish compelling positioning statements, outline key messages, and suggest communication approaches and activities for each audience. The Message Guide supports country efforts to ensure that messages are technically accurate, consistent across communication channels, responsive to the specific gaps identified in the situation analysis, and targeted to the agreed upon priority audiences.
Source: Johns Hopkins Center for Communication Programs, Jamaica Ministry of Health
Date of Publication: July 16, 2019
SIMILIAR RESOURCES
Tools
Examples
- Technical Specifications Content Guide for Behaviors with High Potential to Prevent Zika
- Social Behavior Change Programming for Public Health Emergencies: Lessons Learned from the USAID Zika Response in Latin America and the Caribbean
- Zika Prevention Behavior Matrix
- Zika Communication Network
- Combating Zika: Social and Behavior Change Fact Sheet
- Technical Specifications Content Guide for Behaviors with High Potential to Prevent Zika
- Community Mosquito Control
- WHO Pregnancy Management in the Context of Zika Virus
- Risk Communication and Community Engagement for Zika Virus Prevention and Control
- Behavior Prioritization to Improve SBC Programming During a Public Health Emergency: A Call To Action
- Zika and My Baby? / Zika a mi bebe?
- Taking Aim at Zika (and Other Mosquito-Borne Illnesses)
- Insights Report: Using human-centered Design to Identify Improved Behavioral and Structural Solutions for Zika Prevention
- Facilitator's Guide for Training on Interpersonal Communication Skills
- Reinventing Water Storage in Jamaica: A Human-Centered Design Approach to Zika Prevention