Agriculture and Food Security

Finance and Banking

National Survey and Segmentation of Smallholder Households in Bangladesh

Source

CGAP

Date of Publication

2016

In cooperation with the Bangladesh Bureau of Statistics, the organization Consultative Group to Assist the Poor (CGAP) conducted a nationally representative survey of smallholder households in Bangladesh between February and June 2016. This survey sought to comprehensively map the various activities, interests, aspirations, barriers, and pressures that characterize smallholder families to address three questions:

What does the community of practice need to know or do to support smallholder farmer households in building more resilient, productive livelihoods?
How can financial mechanisms respond to the needs and desires of smallholder households?
What types of market strategies and approaches can cultivate uptake and use of financial mechanisms, including digital financial services?

More Advanced Audience Segmentation resources

Audience Segmentation Guide

Beyond Bias: Provider Survey and Segmentation Findings

Provider Survey and Segmentation Findings

Segmentation masculine Niger

Accelerating Family Planning Demand Through Advanced Audience Segmentation (SPARK page)

Audience

Decision Makers

Region/Country

Communication Channel

Intervention Level

Language

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