Project Example

Zanzibar Malaria Elimination Radio Spots

From 2013 to 2016, there was a campaign in Zanzibar to eliminate malaria. The Tanzaia Capacity and Communication Project (TCCP) supported the Zanzibar Malaria Eimination Program (ZAMEP) in the creation of SBCC materials to support malaria control on Zanzibar. These materials were informed by the characterization study and designed to strategically support ZAMEP’s continuous distribution strategy. More specically, ZAMEP aimed to target imported cases of malaria from Zanzibar’s sea and air entry and exit points, and address the threat posed during the peak malaria transmission period that usually occurs immediately after a rainy period has stopped.

ZAMEP and TCCP developed four radio and television segments that were aired on national radio and television. Additionally, TCCP developed a “traveler’s guide,” two posters, a billboard, and two television animations to support the campaign. Campaign media were strategically placed near ports of entry, and aired on ferries and at airports.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019