Project Example

Tunakuthamini (We value you) HIV Care and Treatment Campaign Radio Spots

Tunakuthamini radio spots feature characters modeling support for PLHIV in different types of relationships, including best friends, cousins, an uncle and nephew, brother and sister, brothers, and a husband and wife.

The 60-second spots address topics of disclosure, adherence, retention, and stigma reduction through a mini-drama approach, first establishing the close relationship between the characters, then showing how they support their friend, family member, or spouse living with HIV.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019