Tanzania School Net Program Radio Spots

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. Anecdotal feedback from Community Change Agents indicated that children enjoyed the program, and that parents reported increased interpersonal communication with their children about the importance of sleeping under the nets they were given at school.

These radio spots helped to advertise the program as well as the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019