SMART Advocacy

Advocacy is action by individuals or organizations designed to influence the decisions of individuals or groups. The most skilled advocates focus energy and attention on actions that have the highest potential for impact in the near-term. These incremental changes—termed “advocacy wins”—are discrete policy and funding decisions critical to advancing
an issue.

The SMART Advocacy approach provides a framework to achieve the near-term advocacy wins needed to reach broad, long-term goals. SMART Advocacy focuses on decision-makers—that is, the specific people with the power to act on requests from well-prepared champions. It prepares advocates to anticipate what information and insights will convince a decision-maker that taking a particular action will achieve their goals and yours.

The success of SMART Advocacy rests on identifying what can be achieved within discrete timeframes and which policy change has the potential to advance a larger, long-term goal. applies each of these elements to the advocacy process.

SMART Advocacy is one way of advocating. Rather than seeking reform through tactics like activism or mass media campaigns, SMART Advocacy seeks to reach and work with a specific person who controls the lever of change. It emphasizes the benefits of a specific policy or budgetary change that is within the control of the key decision-maker. SMART Advocacy helps match the advocacy objective to those with the authority to make changes—policymakers, government officials, private actors, or donors.

Last modified: April 5, 2024

Language: Bangla, English, French, Spanish

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2023

Gender & Power (GAP) Analysis Guidance

Save the Children’s Gender and Power (GAP) Analysis Guidance is an essential tool to examine, understand, and address discrimination and inequality that prevent children, their families, and communities from claiming their full and equal rights. GAP analysis is a type of action research that investigates how gender and power inequalities intersect and helps staff and partners understand the types and depth of discrimination in each context. It supports the design and adaptation of programming that positively transforms unequal power relations and ensures all stakeholders can equitably access, participate in, be decision-makers for, and benefit from activities. Ultimately, this research enables evidence-based programming and advocacy that advance gender equality and social justice.

Resource includes:

Last modified: April 5, 2024

Language: English, Spanish

Source: Save the Children

Year of Publication: 2021

The State of Women and Leadership in Global Health

Women in Global Health undertook this research on the state of women’s leadership and global health to assess the pace of change at the global level, the impact of the pandemic and inform recommendations with country experiences from India, Kenya, and Nigeria.

The headline conclusion is that women are still significantly underrepresented in health leadership and that impacts negatively on women affected and on health systems. It is therefore everybody’s business. Women working in health have the right to equal leadership opportunities, and health systems need their expertise.

Source: Women in Global Health

Date of Publication: June 8, 2023

Online Q&A on Cholera Outbreaks

This website provides a set of questions and answers on cholera outbreaks for use on a country level. It was developed by the World Health Organization RCCE team. It has been translated into Arabic, Chinese, French, Russian, and Spanish.

Last modified: May 19, 2023

Language: Arabic, Chinese, English, French, Russian, Spanish

Source: World Health Organization

Year of Publication: 2023

Les Principes De JOGJAKARTA

Tous les êtres humains naissent libres et égaux en dignité et en droits. Tous les droits humains sont universels, interdépendants, indivisibles et intimement liés. L’orientation sexuelle et l’identité de genre font partie intégrante de la dignité et de l’humanité de toute personne et ne doivent pas être à l’origine de discriminations ou d’abus.

Les Principes de Jogjakarta (Principes sur l’application de la législation internationale des droits humains en matière d’orientation sexuelle et d’identité de genre) affirment les normes juridiques internationales obligatoires auxquelles les États doivent se conformer. Ils promettent un futur différent, où tous les êtres humains, nés libres et égaux en dignité et en droits, pourront jouir de ces précieux droits acquis lors de leur naissance même.

All human beings are born free and equal in dignity and rights. All human rights are universal, interdependent, indivisible and interrelated. Sexual orientation and gender identity are integral to the dignity and humanity of every person and should not be a basis for discrimination or abuse.

The Yogyakarta Principles (Principles on the Application of International Human Rights Law in relation to Sexual Orientation and Gender Identity) affirm binding international legal standards to which states must adhere. They promise a different future, one in which all human beings, born free and equal in dignity and rights, will be able to enjoy these precious rights acquired at birth itself.

Last modified: May 18, 2023

Language: Arabic, Chinese, English, French, Russian, Spanish

Year of Publication: 2007

Training Resource Package for Family Planning

The Training Resource Package (TRP) for Family Planning is designed to address the dynamic professional needs of health workers across all clinical and community-based cadres and for adaptation and use for ‘in-service’ and ‘pre-service’ competency-based training. The Package includes modules, training guides, videos, slide decks, links to other resources and a community page to share experiences, opportunities and lessons learned using the materials.

The training package includes materials available in French and Spanish.

Last modified: March 30, 2023

Language: English, French, Spanish


Year of Publication: 2020

Counseling for Choice: The Choice Book for Providers

Counseling for Choice (C4C) is an evidence-based approach to contraceptive counseling aimed at supporting clients to make the best choice about which method is right for them. C4C was developed to address many of the causes of unmet need for contraception and discontinuation among users who still want to prevent pregnancy. C4C aims to change providers and clients’ participation in voluntary family planning counseling discussions and ensure that clients can use their voice, choice, and agency to make contraceptive choices that meet their needs. The approach requires a thorough training in C4C techniques and the use of the Choice Book for Providers, a job aid and visual tool providers use with clients during counseling sessions. The C4C Choice Books have been translated into English, French, Spanish, and Portuguese.

Source: PSI

Date of Publication: September 1, 2022

DO ’s & DON’Ts for Engaging Men & Boys

This two page document provides program managers with guidance about designing programs to engage men and boys in promoting health and gender equity.

It brings together recent best practices and lessons learned for male engagement across health areas. It is intended to inform decision-making about programs, policy, media coverage, and funding priorities.

Click on the links below to see the document in:

Last modified: April 5, 2022

Language: English, French, Portuguese, Spanish

Coronavirus — COVID-19 Factsheet

This factsheet offers information for the public on the basics of COVID-19.

Included is information on:

  • What is COVID-19?
  • How does it spread?
  • Who does it infect?
  • How can you prevent infection?

Last modified: December 9, 2021

Language: Chinese, English, Filipino, French, Indonesian, Japanese, Kiswahili, Korean, Portuguese, Spanish, Vietnamese