Project Example

Aha ye de – Always Sleep Under a Treated Net

In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign.

The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment. This leaflet illustrates proper ways to hang and care for a treated net, and provides information as to how nets work and the benefits of using them.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019