Aha ye de Banner
Let’s come together and drive malaria away for the GoodLife. In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.
The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment. This is a banner used as part of the campaign.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- Transforming the Private Sector to Support Universal Malaria Diagnostic Coverage
- Advocating for Change for Adolescents’ Toolkit
- Steps for Malaria Prevention and Treatment
- Kenya Malaria Communication Strategy 2016-2021
- Coronavirus Disease Overview
- Guide de Formation Conseil Dépistage du VIH au niveau Communautaire: manuel à l'intention du personnel non médical
- COVID-19 Guide for Community Health Workers
- FGM Infographics