Project Example

Eni Bone (Evil Eye)

This video is part of the GoodLife project, which had as one of its slogans, “Let’s come together and drive malaria away for the GoodLife.” The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.

The video portrays a young pregnant woman whose mother is skeptical that the woman’s earlier pregnancies ended in miscarriage due to malaria. The young woman assures her mother that this time she is taking proper care of herself by taking her medications, sleeping under a treated net, and eating well during the pregnancy. The end of the video shows the new baby in the arms of the grandmother, and the new mother telling her auntie how well she took care of herself during pregnancy. She also mentions that she continues to sleep under a treated net with her baby. The video is available in English and Twi.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019