Project Example

Aha ye de – Explosion

Let’s come together and drive malaria away for the GoodLife. In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.

The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment. This video features the popular Ghana hiplife artist Nana Boroo who re-recorded his hit single Aha ye de as the Ntom tom be wu re-mix (Mosquitoes will Die). The remix was officially unveiled on Wednesday June 15th, 2011 at Citizen Kofi in Accra. This 35 minute video documents the project and its activities.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019