Bites TV Spot

This video is part of the GoodLife project, which had as one of its slogans, “Let’s come together and drive malaria away for the GoodLife.” The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment. – See more at: /project-examples/eni-bone-evil-eye#sthash.QPzLKGWo.dpuf

This video is part of the GoodLife project, which had as one of its slogans, “Let’s come together and drive malaria away for the GoodLife.” The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.

This TV spot shows people sleeping without treated nets and states that the type of mosquitoes with the malaria parasite bite at night. The narrator says that mosquitoes that have malaria don’t care where you sleep, who you sleep with, or what you do on your bed. Every night, they will bite you more times than you can count if you let them. So imagine what damage they can do while you are asleep. The video then shows people sleeping under treated nets.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019