B”More for Healthy Babies – Billboards

B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in Baltimore City – historically one of the worst in the nation. The initiative works through more than 100 partner agencies to implement a comprehensive program of improved policy, increased access to services and behavior change in communities and families.

Since this initiative was formally launched in 2010, the IMR has dropped consistently. In 2012, the rate reached a significant milestone – 9.7 deaths per 1,000 live births, a record low for Baltimore City. The disparity between the IMR for white and black infants has dropped by 40%. CCP has been instrumental in developing citywide campaigns on safe sleep practices for infants, smoke-free environments, and family planning. Highlights include the production of a powerful SLEEP SAFE video that is shown to all women delivering at a birthing hospital – a key decision making point for adopting safe sleep practices.

There were several health issues for which CCP worked with other partners to produce SBCC materials: safe sleeping, no-smoking near babies or pregnant women, and infant health.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019