Brothers for Life Reports

Source
Johns Hopkins Health and Education South Africa (JHHESA)

The Brothers for Life campaign was launched in South Africa in 2009 to address the risks associated with multiple and concurrent partnerships, sex and alcohol abuse, and gender based violence and which also promoted HIV testing, male involvement in PMTCT and other health seeking behaviors. The campaign uses Interpersonal communication, mass media and advocacy to reach its audiences. The campaign uses a wide range of advocacy initiatives to influence and engage the various audiences. These include media advocacy in print media, television and radio.   

This is a presentation outlining the project activities and some evaluation results is also attached, as well as a presentation on the value of using entertainers as spokespeople in this campaign.