Oblulamu Integrated Life-cycle Based Health Campaign

Source
USAID
Date of Publication
2018

Running from September 2014 to December 2017, the Obulamu Campaign in Uganda formed a multi-channel communication platform using the standard greeting "Oblulamu" ("How’s Life") as its umbrella slogan to integrate six health areas:

  • HIV/AIDS
  • Family planning
  • Malaria
  • Maternal and child health
  • Nutrition
  • Tuberculosis

The campaign used radio, television, and print materials which could be used and adapted by campaign partners. The campaign involved a series of innovative social and behavior change (SBC) interventions. The Obulamu campaign was designed in four phases that follow a life-stage approach for audience focus:

  • Phase One: addressed young adults in relationships, persons living with HIV and other key populations ages 18–30
  • Phase Two: Addressed pregnant women and their partners
  • Phase Three:  Addressed female caretakers of children under 5
  • Phase Four: Addressed adolescent girls and boys

The integrated campaign platform was designed to roll out a series of SBC interventions to contribute to reducing HIV infections, total fertility, maternal and child mortality, malnutrition, malaria, and tuberculosis. It was designed to encourage access to services and positive health-seeking behaviors.

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