Engaging Girls with Kuwa Mjanja


This presentation offers an overview of the Kuwa Mjanja campaign in Tanzania, managed by FHI360, which delivers entrepreneurial skills and contraceptive counseling sessions— tailored to and branded for the unique needs of girls. Across disciplines and in partnership with girls, Kuwa Mjanja supports girls aged 15-19 to explore the role contraception plays in helping them achieve their life dreams.

The key program elements were:

  • Branding
  • Messaging
  • Demand Creation
  • Sustained Engagement
  • Learning Experiences
  • Girl-centered Service Delivery