Kuwa Mjanja Project for Adolescent Girls, Tanzania

Source
PSI
Date of Publication
2019

Kuwa Mjanja is a girl-powered call to action that seeks to reframe the narrative about girls, and contraception, in Tanzania.

In Tanzania, A360’s Kuwa Mjanja delivers entrepreneurial skills and contraceptive counseling sessions— tailored to and branded for the unique needs of the girls we serve. Across disciplines and in partnership with girls, Kuwa Mjanja supports girls aged 15-19 to explore the role contraception plays in helping them achieve their life dreams, today.

Kuwa Mjanja taps into girls’ priorities: finding ways to make money, managing growing responsibility and navigating the transition to adulthood. This framing helps girls figure explore how they might achieve these goals, of which includes contraception.

A360 flips traditional family planning messaging on its head— building from what girls say they want to deliver reproductive health services when and how they need.