Project Example

Journey of Life Radio Serial Drama

Journey of Life (JOL) is a radio serial drama designed to encourage young Ethiopians to protect themselves from HIV/AIDS and unwanted pregnancies. The radio drama was developed to combat HIV/AIDS and the dangers of overpopulation among 15-30 year olds.

The overall purposes of the radio drama were:

1) to educate listeners about the types of family planning available and about the benefits of family planning

2) to dispel myths and rumors about family planning

3) to motivate the audience to realize that family planning is the most important way they can improve their own lives, the lives of their families and the quality of the life throughout Ethiopia

4) to educate the audience about the seriousness of the HIV/AIDS epidemic in Ethiopia and that everyone can be vulnerable to the HIV/AIDS virus

5) to persuade the audience that they can and must protect themselves and others from HIV/AIDS

6) to motivate the audience to take the necessary steps to protect themselves

Source: Johns Hopkins University Center for Communicaiton Programs

Date of Publication: March 25, 2019