Project Example

Stories from the Forefront: Interviews with Social and Behaviour Change Communications Media Professionals

USAID’s Feed the Future EatSafe – Evidence and Action Toward Safe, Nutritious Food (EatSafe) tests whether the consumer and their behaviors and actions can shape informal markets to adopt better food safety behaviors. The EatSafe project will use a variety of media-based SBCC interventions to reach market vendors and consumers to help change attitudes and behaviors around food safety.

This report presents stories from top practitioners in the field of SBC media worldwide – including executive directors, country directors, producers, and researchers – in order to uncover the nuances of program development that can guide more effective EatSafe SBC media productions and help implement more sustainable programs.

At the conclusion of interviews with six SBC professionals, two broad themes emerge that have practical implications for the design of EatSafe SBC media interventions.

Source: Global Alliance for Improved Nutrition (GAIN), USAID, Pierce Mill Media, Weinreich Communications

Date of Publication: August 12, 2021