Mama Ye! is a campaign initiated by Evidence for Action
, a multi-year program which aims to improve maternal and newborn survival in sub-Saharan Africa. This case study details the importance of blood donation to save women in childbirth. The women about whom the case study is written, Mrs. Elizabeth Ogidan unexpectedly became pregnant with her sixth child when she was 42 years old. She needed more blood during the delivery than was available, but 30 people stepped forward to donate to save her life
After this near-tragedy, she established a campaign to encourage blood donation among the general population, in an effort to avoid more maternal deaths during delivery.