Ulama – Agents for Social Change [Case Study]

The PAIMAN project has worked closely with Ulama – Muslim scholars – to reach men with key maternal and child health messages. Ulama used their voluntary service to reach out to the general populace with behavior change messages regarding health and well-being of mothers and children. The intervention was implemented through a strategy the ulama developed themselves. The evaluation report not just presents the results of the ulama intervention but, more importantly, shares the key lessons and experiences which can be used in similar settings. The ultimate objective of this report is to serve as an implementing framework and key resource document for public health managers, communication professionals, and other concerned professionals who wish to engage ulama to achieve their development goals.

Source: Johns Hopkins University Center for Communication Programs, John Snow, Inc.

Date of Publication: March 25, 2019