The Use of IVR to Support Monitoring and Evaluation of Media Interventions: A Case Study of the VOTO System in Rwanda
In this report the authors explore the potential that IVR systems have as both a distribution and an M&E tool, noting the limitations the current state of IVR technology imposes.
It describes a pilot study in Rwanda using the VOTO IVR platform to 1) distribute content and 2) collect quantitative and qualitative monitoring and evaluation data regarding a media program in Rwanda. In addition to showing that the VOTO system worked well as a distribution tool (though expensive) – the findings suggest great potential for the use of IVR as an M&E tool.
Source: Annenberg School of Communication
Date of Publication: January 9, 2021
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