Project Example

Wazazi Nipendeni Campaign Timeline

Wazazi Nipendeni (“Love me, parents”) is a national safe motherhood social and behavior change communication (SBCC) campaign that aims to encourage Tanzanian women and their partners to take steps for a healthy pregnancy and safe delivery, with the ultimate goal of improving maternal and child health outcomes.

This timeline shows the complex planning and progress of the campaign, from 2011-2014, for phases I and II of the project.

Source: Johns Hopkins University Center for Communication Programs, Tanzania Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Date of Publication: March 25, 2019