The P Process

The P Process is one of the most respected tools used in designing SBCC programs. Developed in 1982, the P Process is a tool for planning strategic, evidence-based health communication programs. More than thirty years later, communication professionals around the world are using the P Process to design, implement, monitor, and evaluate communication strategies, materials, and programs.

The P Process is a step-by-step roadmap that can guide you from a loosely defined concept about changing behavior to a strategic and participatory program that is grounded in theory and has measurable impact.

This update of the P Process incorporates lessons learned and acknowledges the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms, individual behavior, and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology, and anthropology.

At its essence though, the P Process is a tool that is only as useful as the data and thinking that go into each step. The attached file contains both the English and French versions.

Last modified: July 23, 2021

Language: English, French

RESOURCES

Tools

Examples

    Radio and HIV/AIDS: Making a Difference [Handbook]

    This handbook contains practical guidelines for planning, researching, designing, producing and evaluating HIV/AIDS programs on the radio. Its focus is on the practical issues and approaches involved but does not attempt to cover the technicalities of radio production. This handbook may be of interest to:

    • Radio practitioners (managers, editors, reporters and producers), involved at present or in the future in HIV/AIDS and other health media campaigns
    • Journalists involved in covering HIV/AIDS related issues
    • Managers and communications personnel in HIV/AIDS organisations, Non-Government Organizations (NGOs) and government departments
    • Aid agencies funding health projects and/or development communications projects

    The handbook contains chapters on: research, selecting issues, program formats, making radio interactive, pretesting, scheduling, campaign planning, partnerships, monitoring and evaluation, training and sustainability. This handbook has been used widely as the standard guidelines by UNAIDS offices since 1999. The authors have anecdotal evidence of hundreds of health communication professions over the past 14 years who have used it and found it extremely useful and relevant.

    Last modified: July 23, 2021

    Language: English, French, Spanish

    RESOURCES

    Tools

    Examples

      Social and Behavior Change Capacity Assessment Tool for Donors and Networks

      The SBCC-CAT for Donors and Networks assists donors and networks to identify the strengths and weaknesses of their current programs and those of partners they support. It also helps agencies define activities that strengthen staff’s capacity, refocus programs, and improve the overall quality of their SBCC efforts. Using the SBCC-CAT as a measurement tool over time will allow for agencies to assess their own, and their partners’, increased competencies and capacity in SBCC.

      Last modified: July 23, 2021

      Language: English, French, Portuguese, Spanish

      RESOURCES

      Tools

      Examples

        Social and Behavior Change Capacity Assessment Tool for Use with Organizations

        The SBCC-CAT for Organizations helps organizations assess the quality of their SBCC programs and identify the strengths and weaknesses of current programs. It also helps organizations define activities that strengthen staff capacity, refocus programs, and improve the overall quality of their SBCC efforts. The tool walks the user through the process of assessing capacity in situation analysis, designing the strategy, interventions and materials, implementing and monitoring change, and evaluating and replanning.

        Last modified: July 23, 2021

        Language: English, French, Portuguese, Spanish

        RESOURCES

        Tools

        Examples

          Straight to the Point Capacity Building Tools

          “Straight to the Point” is a series of capacity-building tools designed to assist community-based organizations and local NGOs tackle a range of problems in sexual and reproductive health.

          The series is intended to provide guidance in a practical technique, or basic information that permits practical intervention; the language is relatively simple, the guidance makes use of checklists and graphics to the greatest extent possible, and all installments in the Straight to the Point series are relatively short. No effort is made to be exhaustive on any of the topics. Instead the series provides local implementers with what they need to perform important tasks without the technical or literacy burden that often accompanies “gold standard” technical materials. These are all tools that will help in developing a communication program.

          Last modified: July 23, 2021

          Language: English, French, Portuguese

          RESOURCES

          Tools

          Examples

            Student Training Manual on School-Related Gender-Based Violence Prevention and Response- Doorways I

            A set of communication and training materials were developed for an intervention to prevent and mitigate school-related, gender-based violence (SRGBV). The materials included codes of conduct, a life skills curriculum for students, and a training curriculum for teachers, comic books for SRGBV youth clubs, findings from qualitative and quantitative research that provided the evidence for the intervention, and translated and adapted versions of USAID’s Doorways I and III Safe Schools curricula. The intervention was implemented in 31 schools in the DRC.

            The materials are aimed at equipping girls and boys ages 10–14 to resist, avoid, and report incidences of SRGBV and receive supportive services. At the same time, the intervention builds the ability of administrators, teachers, SRGBV focal persons in schools, and parents to identify and discourage SRGBV and intervene, if incidences occur. Healthy gender norms are also promoted.

            The overall objective of the training program is to help students learn how to prevent violence and increase their own effectiveness through better knowledge, attitudes and skills required in the field of healthy relationships, reproductive health, HIV prevention and the rights and duties of children.

            • Doorways I aims to improve interpersonal communication among students, help them with conflict management, and teach critical and creative thinking skills and decision-making to help prevent and fight against GBV. Planned activities in the manual give students the opportunity to participate in learning activities through hands-on experience which allows them to practice their new skills.
            • Doorways II was designed to train community members to help prevent and respond to SRGBV by instructing them in basic listening skills and response procedures. The booklet is also a resource community counselors can refer back to as they seek to put into practice the new information and skills gained from the Doorways training program.
            • Doorways III was designed for teachers of primary schools and those of the terminal degree general secondary education. Teachers can play an important role in the prevention of violence and also help encourage non-violence in families and in the community. This manual includes reference material on the prevention and response on gender-based violence in schools. It contains information and materials that participants can use.

            At the end of the program, students are expected to be able to protect themselves against gender-based violence and have healthy relationships with peers and adults.

            Last modified: July 23, 2021

            Language: Arabic, English, French

            Teacher Training Manual on Gender-Based Violence Prevention and Response: Doorways III

            A set of communication and training materials were developed for an intervention to prevent and mitigate school-related, gender-based violence (SRGBV). The materials included codes of conduct, a life skills curriculum for students, and a training curriculum for teachers, comic books for SRGBV youth clubs, findings from qualitative and quantitative research that provided the evidence for the intervention, and translated and adapted versions of USAID’s Doorways I and III Safe Schools curricula. The intervention was implemented in 31 schools in the DRC.

            The materials are aimed at equipping girls and boys ages 10–14 to resist, avoid, and report incidences of SRGBV and receive supportive services. At the same time, the intervention builds the ability of administrators, teachers, SRGBV focal persons in schools, and parents to identify and discourage SRGBV and intervene, if incidences occur. Healthy gender norms are also promoted.

            The overall objective of the training program is to help students learn how to prevent violence and increase their own effectiveness through better knowledge, attitudes and skills required in the field of healthy relationships, reproductive health, HIV prevention and the rights and duties of children.

            • Doorways I aims to improve interpersonal communication among students, help them with conflict management, and teach critical and creative thinking skills and decision-making to help prevent and fight against GBV.
            • Doorways II was designed to train community members to help prevent and respond to SRGBV by instructing them in basic listening skills and response procedures.
            • Doorways III was designed for teachers of primary schools and those of the terminal degree general secondary education. Teachers can play an important role in the prevention of violence and also help encourage non-violence in families and in the community. This manual includes reference material on the prevention and response on gender-based violence in schools. It contains information and materials that participants can use.

            At the end of the program, students are expected to be able to protect themselves against gender-based violence and have healthy relationships with peers and adults.

            Last modified: July 23, 2021

            Language: Arabic, English, French

            A Toolkit for Mass Distribution Campaigns to Increase Coverage and Use of Long-Lasting Insecticide-Treated Nets

            This toolkit brings together country and partner experiences to provide an overview of various strategies employed in mass LLIN scale-up, as well as lessons learned.

            This is the second edition of the AMP toolkit. The first edition focused primarily on integrated and targeted LLIN distribution campaigns, reflecting the policy of ensuring coverage of children under five years of age, via measles vaccination and child health days, for example. This second edition, in line with current international and country policies around malaria prevention and control, provides more examples and lessons learned from universal coverage distributions aimed to ensure that the entire population at risk of malaria is protected.

            The toolkit provides a step-by-step guideline for the planning and implementation of mass LLIN distributions, whether targeted to specific population groups or for universal coverage. It includes information on coordination, planning and budgeting, procurement, logistics, communication, implementation, monitoring and evaluation, reporting results and sustaining gains.

            Last modified: July 23, 2021

            Language: English, French

            Umoja: Transforming Communities [Guides]

            Umoja (Swahili for ‘togetherness’), is a church and community initiative. It helps church leaders and their congregations work together with the local community to bring about positive change for the whole community. Umoja does this by helping these local institutions build on the resources and skills they already have. It is a process that inspires and equips local people with a vision for determining their own future with their own resources. The Umoja process is based on more than 20 years of experience of working with churches and communities throughout Africa and Asia.

            Umoja consists of two main guides, one for facilitators and one for coordinators. The Umoja Facilitator’s Guide contains Bible studies, activities, energizers, tools, advice and a step-by-step process to help a church and community become inspired and start working for transformation in their community. The Umoja Coordinator’s Guide provides everything that an organization or church needs to know to start and manage an Umoja program across a number of local communities.

            Last modified: July 23, 2021

            Language: Bangla, Cantonese, English, French, Portuguese

            RESOURCES

            Tools

            Examples

              Zandi’s Song Book and Teacher’s Guide

              This is a colorfully illustrated story about a 15-year-old girl who raises chickens to help pay school fees. It includes, woven within the story, messages about handling chickens, handwashing, preventing the transmission of Avian Flu, how to protect a farm’s flock from contracting it, and involving village leadership in Avian Flu activities. The Teacher’s Guide includes questions, exercises, and activities for teachers and students to participate in after reading the book.

              Source: FHI360

              Date of Publication: July 20, 2021