AFFORD I and II Projects

The AFFORD Project, 2005-2010, was a five-year health marketing program in Kampala, Uganda. CCP served as the lead contractor, partnering with the Futures Group, the Malaria Consortium, DCFU, PULSE, and Aclaim in order to manage program activities and establish an independent Ugandan entity, the Uganda Health Management Group (UHMG).

In 2010, USAID /Uganda awarded a three year follow-on agreement, AFFORD II, 2011-2014, to Johns Hopkins University (JHU). This second phase was led by Johns Hopkins University Center for Communication Programs (JHUCCP) in partnership with Uganda Health Marketing Group (UHMG) with a mission to integrate health communication and social marketing techniques to address a variety of health issues and behaviors in Uganda, and an overarching aim of strengthening the institution of UHMG from an organization primarily dependent upon USAID funding to a private sector institution that is self-financing, self-governing and meeting its goal of contributing to improved health status of Ugandans through social marketing.

Project materials here

Source: Johns Hopkins Center for Communication Programs

Date of Publication: May 19, 2020