Project Example

AIDS Resource Center, Ethiopia

From 2001-2007, USAID via PEPFAR (through CDC) funded the Ethioopian HIV/AIDS Prevention and Control Office to establish and run an AIDS Resource Center (ARC). Its objectives included:

  1. Provide up-to-date and accurate information on HIV/AIDS, STIs, and TB related issues
  2. Serve as a hub for a host of user-driven resources and services
  3. Support local partners in developing strategic, targeted behavior change communication (BCC) tools and approaches
  4. Establish and maintain National HIV/AIDS Talkline – ‘Wegen 952’
  5. Establish regional ARCs (R-ARCs)
  6. Build capacity of HAPCO and MOH

SBC activities included

  • HIV/AIDS hotline
  • Radio diary series, Betegna
  • Using the MARCH (Modeling and Reinforcement to Combat HIV) model for behavior change to prevent HIV among the defense forces and the police

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 7, 2020