ISHI Youth HIV/AIDS Project, Tanzania
ISHI was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors. The key message for ISHI phase II was “You cannot tell by knowing.”
Key outputs were:
- Radio and TV spots featuring young people with key campaign message
- Billboards placed in high-density areas in all the ten regions.
- Print ads that will strategically support the campaign will be placed in newspapers and magazines reaching the youth during the initial phase of the campaign.
- FEMINA TV. A lively variety show hosted by a dynamic young female presenter will feature “ ISHI Voices from the Field” each week. To reach youth who lack access to television, the show will be dubbed into VHS cassettes and disseminated through YAG/ISHI regional teams.
- “Duara”, a half hour AIDS-related drama, produced with the University of Dar es Salaam School of Film and Performing Arts will play on national television and in road shows, local festivals and community events.
Project materials included:
Source: Johns Hopkins Center for Communication Programs
Date of Publication: May 11, 2020
- Toolkit for Transition of Care and Other Services for Adolescents Living with HIV
- Guide de Formation Conseil Dépistage du VIH au niveau Communautaire: manuel à l'intention du personnel non médical
- Adolescents Living with HIV (ALHIV) Toolkit
- Positive Connections: Leading Information and Support Groups for Adolescents Living with HIV
- People Are Going off PrEP in the COVID-19 Era Because They’re Not Having Sex
- Intersectionality 101
- Intersectionality: Race, Gender and Other Aspects of Identity in Social Work with Young People
- What Does it Mean to Leave No One Behind? A United Nations Development Programme Discussion Paper and Framework for Implementation
- 10 Best Resources on Intersectionality with an Emphasis on Low- and Middle-Income Countries
- Consolidated Guideline on Sexual and Reproductive Health and Rights of Women Living with HIV