Project Example

Communication for Healthy Living (CHL) – Gold Star Clinic Pamphlet

The Communication for Healthy Living (CHL) project based in Egypt from 2003-2011 worked through a national working group to implement SBCC strategies that addressed family needs through a life stage approach, linking families and communities to local health information and services. The project was led by JHU∙CCP in partnership with the Egyptian Government. Through its affiliation with the global Health Communication Partnership (HCP), CHL provided communication support for healthy lifestyles and behavior change on a broad spectrum of health outcomes.

This pamphlet covers information about family planning methods, and encourages couples to visit the Gold Star clinics.

More than 1.28 million people were reached by CHL outreach. CCP also worked with CHL to build capacity for health communication among the public, nongovernmental organization (NGO) and private sectors in Egypt.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019