Impact of Egypt Gold Star Campaign
This brief describes the Gold Star campaign which took place in Egypt from 1995-1998. It aimed to upgrade the quality of Egypt’s family planning services while creating among the public and service providers an expectation that services would meet the new standard of higher quality. It stimulated the supply of quality services through better training and supervision of health care providers and it stimulated demand by promoting these higher quality services to the public.
Source: Johns Hopkins Center for Communication Programs
Date of Publication: March 25, 2019
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