Project Example

GoodLife Teaser Buzz Card

This teaser card was used in the first phase of the GoodLife Ghana Project. It was designed to create “buzz” and curiosity about the meaning of the phrase GoodLife and what the project was going to address. In the second phase of the project, more information was provided, linking GoodLife to wishes for a better life via good health.

GoodLife Ghana was part of the Behavior Change Support (BCS) Project, and was conducted from September 2009 to September 2013. It was designed to assist Ghana Health Services by addressing five key health areas: Family Planning, Maternal and Child Health, Malaria, Nutrition and Water and Sanitation.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019