Project Example

GoodLife Initiative Brief

GoodLife is a unified, umbrella brand by the Ghana Health Service (GHS) and the Behavior Change Support (BCS) Project. It is part of an exciting overarching multimedia campaign in Ghana. The GoodLife initiative encourages self-reflection about what makes life “good” and links personal happiness to the practice of healthy behaviors.

This two-page overview describes the establishment of the GoodLife brand as well as project activities.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: May 19, 2020