This poster is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The poster reads: "I travel a lot for work. ...I get lonely but Mary keeps me company." This poster targets men who have affairs with women when they travel for work. It is to be used as a way to start the conversation about HIV. The poster also includes the tagline, "Have you thought about HIV?" and the slogan "Think Talk Act." In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign's messages.