Innovation Brief: A Total Market Approach for Voluntary Family Planning Programming that Includes Social and Behavior Change Communication
Total Market Approach (TMA) is a process used to improve the performance of a market in an equitable and sustainable manner, with the goal of achieving universal coverage of products and services.
Using TMA for FP programming involves making the most efficient use of existing resources and delivery points in the health system to generate demand for voluntary FP and ensuring that all consumers can access the FP method of their choice, regardless of their income level.
This brief, available in English and French, is intended for managers, including government stewards, of voluntary FP programming. It provides a guide for using the TMA methodology, including conducting a landscaping of social and behavior change communications (SBCC) in the FP market. It should be noted that SBCC is often overlooked or downplayed in FP market analysis. Its inclusion in the TMA analysis in Cote d’Ivoire yielded a comprehensive picture of the FP market, which in turn, informed subsequent programming to support improvements in the FP market to meet consumers’ needs.
Source: Population Services International
Date of Publication: March 1, 2021
SIMILIAR RESOURCES
Tools
Examples
- Innovation Brief: Translating Audience Segmentation Data into Family Planning Programmatic Action
- Innovation Brief: Engaging Influencers and Non-Traditional Actors in Participatory Processes for Family Planning Program Design
- Innovation Brief: Breaking Down Barriers to Family Planning Access by Engaging Agents of Change
- Innovation Brief: Identifying Power Dynamics Among Target Audiences and Influencers in the Project Design Process
- Birth Spacing and Family Welfare Sermons
- Informing Social and Behavior Change Programs using Social Listening and Social Monitoring
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Phases of Social Marketing
- Supercharge Your Social Impact: Using Social Marketing for Behavior Change
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Innovation Brief: The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning
- Innovation Brief: Insights from Model Providers in Cote d'Ivoire to Strengthen Voluntary Family Planning Service Delivery
- Innovation Brief: Applying the Human-Centered Design Approach
- Innovation Brief: Leveraging Technology to Develop and Test Family Planning Mass Media Campaigns in Niger and Cote D’Ivoire
- Innovation Brief: Model Provider Research Approach to Identify Barriers and Facilitators to High Quality Family Planning Services