Innovation Brief: The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning
Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.
This approach is also used to tailor interventions and messaging around specific attitudes or behaviors. Transform/PHARE adapted traditional segmentation to prioritize those population segments most likely to change their behaviors and designed interventions tailored to their specific needs, behaviors and attitudes.
In Cote d’Ivoire and Niger, PHARE used segmentation to prioritize target audiences and develop effective FP interventions to increase voluntary FP uptake.
Source: Population Services International
Date of Publication: March 1, 2021
- Innovation Brief: Engaging Influencers and Non-Traditional Actors in Participatory Processes for Family Planning Program Design
- Innovation Brief: Breaking Down Barriers to Family Planning Access by Engaging Agents of Change
- Innovation Brief: Translating Audience Segmentation Data into Family Planning Programmatic Action
- Innovation Brief: Identifying Power Dynamics Among Target Audiences and Influencers in the Project Design Process
- Birth Spacing and Family Welfare Sermons
- Engaging Men and Boys: A Brief Summary of UNFPA Experience and Lessons Learned
- Voluntary Medical Male Circumcision In-Service Communication Best Practices Guide
- Essential Considerations for Engaging Men and Boys for Improved Family Planning Outcomes
- HTSP Project Briefs: Niger, Togo
- Voluntary Medical Male Circumcision Infographic
- Innovation Brief: Insights from Model Providers in Cote d'Ivoire to Strengthen Voluntary Family Planning Service Delivery
- Innovation Brief: Leveraging Technology to Develop and Test Family Planning Mass Media Campaigns in Niger and Cote D’Ivoire
- Innovation Brief: A Total Market Approach for Voluntary Family Planning Programming that Includes Social and Behavior Change Communication
- Innovation Brief: Applying the Human-Centered Design Approach
- Innovation Brief: Model Provider Research Approach to Identify Barriers and Facilitators to High Quality Family Planning Services